Marketing Calculator will help you properly calculate important advertising metrics such as CTR, CPC, and CPA easily and quickly. New version Updated Persado’s cognitive content platform is a smart system that combines natural language processing and machine learning technologies to machine generate the precise words, phrases and images that can inspire any given audience to act, every time Persado’s cognitive content outperforms man-made messages 100%* of the time. Persado Enterprise platform is our flagship cognitive content generation solution for companies wanting the highest-performing machine-generated marketing language and emotional response insight across multiple marketing channels and brands.